#1. Run Facebook Ads
If you’re trying to figure out how to get Facebook followers, the most obvious solution is Facebook ads. You can run “Engagement” ads, which help you increase the visibility of your brand on Facebook. Although, to be frank, any ad you create on Facebook will likely also create an increase in followers, even “Conversion” ads.
#2. Invite People to Like Your Page
The easiest way to increase Facebook followers is by inviting people to like your page. Once you start creating ads for your store, Facebook will occasionally send you notifications asking you to invite people to like your page. I found that typically if I ran engagement ads, I’d get a higher number of people that I could invite to like the page.
#3. Create Viral Content
On my most popular store’s Facebook page, we’d share memes, funny videos, and relatable quotes. People would tag their friends in the post, which usually helped increase social media engagement but also helped increase social reach
#4. Host a Giveaway
Giveaways are a great way to increase Facebook likes. You can host a giveaway on your website using a tool like Rafflecopter. You can share your giveaway to niche Facebook groups or forums, giveaway websites, and of course on your Facebook page. By making one of the ways to enter “visit the Facebook page” you’ll be more likely to increase the number of Facebook followers you have.
#5. Add a Facebook Likes Pop-Up
Some online stores ask for emails upon exit intent. However, if your main objective is to increase Facebook likes instead of emails, you can create a Facebook-like pop-up instead. OptinMonster is a popular pop-up tool that allows you to gain new leads and can be repurposed to fuel Facebook likes, as well.
#6. Try Out Facebook Live
Some of the most viral videos have been Facebook Live videos. If you’re building a niche store, your Facebook Live might be more about general niche tips. However, if you’ve just added new items to your store and have ordered samples, you can showcase a first look at the products on Facebook Live.
#7. Partner with an Influencer
The best influencers I’ve ever partnered with weren’t really influencers at all. In fact, most of them were niche fan pages. You know, those pages for a niche that just share cool products or cool articles about a niche. They’re all over Facebook. They usually amass really big audiences.
#8. Use Automation Tools to Boost Your Activity
Marketing automation can help you gain new Facebook followers. How? Well, you’re not going to increase Facebook likes if you never post on Facebook. And running a store can get busy. So sometimes things like posting on Facebook fall by the wayside.
#9. Add a Facebook Like Widget
If you want to increase Facebook likes, the easiest way to do that on your website is to add a Facebook Like Widget by Widgetic. The free Shopify app adds a like icon to certain pages of your store, such as product pages. It can also show shoppers who else likes your page to give you a bit of social proof to get more Facebook followers. If you’re just starting to figure out how to increase followers on Facebook, this free tool keeps growing a Facebook following simple for you.
#10. Add Your Social Media Links to Your Website
You’d be surprised by how many new store owners forget to add their social media links to their website. Depending on your theme, your social icons might be in the header, footer, or in a sidebar menu. If you want to emphasize their placement, you can contact a Shopify Expert or use Hey Carson to get some minor development work done.
#11. Email Your List
Some e-commerce brands choose to focus on email marketing instead of social media. If you’re one of those brands, you can either choose to include social media icons (including Facebook) in all of your emails, or you can directly email your list to tell them to join other Facebook followers by liking your page. If you haven’t been building an email list but have customers who’ve agreed to receive email marketing, you can email those people to increase Facebook likes. You’ll find that email list in your Shopify dashboard under Customers > Email Subscribers.
#12. Create More Video Content
Video content on Facebook usually gets higher levels of engagement than pictures or text-based posts. As a result, more people will view your content. The more viewers and likes you get, the higher the chance that your content will get found by potential new followers.
#13. Engage with Your Community
Some of the biggest e-commerce brands don’t engage with their customers. That gives even the smallest retailer a huge competitive advantage. Engaging with your community isn’t only about customer service like responding to questions about delivery times. It’s also about building relationships.
#14. Hashtag It Up
While “hashtag” makes most people think about Twitter or Instagram, you can also increase your followers on Facebook by using hashtags in your Facebook posts. When it comes to hashtags, there are two key approaches. You can either use a literal hashtag like #fashion for a fashion post, or you can use an audience-focused hashtag as Sephora does.
#15. Offer a Coupon for Liking Your Facebook Page
The whole point of getting Facebook followers is to get sales. With the Facebook Likes Popup app, you can offer customers a coupon if they like your page. So not only do you get a potential new audience member, but the customer can redeem the coupon to get a discount on their purchase. This exit intent app is perfect for those who are looking to gain social proof on their Facebook page and maybe score a couple sales too.