#1 Complete your Profile
Your profile is the first thing which creates an impression to the followers. In particular, if it is a marketing field people search for the company’s profile and its details.
#2 Keeping it simple and short
The commonly committed mistake in LinkedIn is the lengthy and cliched title. Instead, make it concise and easily attractive to the followers with keeping important headlines, so that followers will not find it routine while scrolling down. If not LinkedIn might truncate it into a short title.
#3 Eye-Catching Image
If your headline is not working in the right way to impress followers with the creative quality images for the information. Always try to apply attractive images which is suitable for the content but not too shabby.
#4 Engaging your Employees
Your own workforce is the best place to start adding up the followers because they are the best backers to increase the market. Let them create the LinkedIn profiles and adding the company name in which they are working. This will help to drive the traffic to the company’s page.
#5 Adding “ Follow Button” to your Website
Adding A LinkedIn “Follow” button on your website will make it easy for people to follow you on LinkedIn. Preferably add this follow button at the footer of your website which will repeat all the pages of your website. Not recommended to add at the top of the page script as it will effect loading speed.
#6 Cross Promotion
Promoting the page not only inside your workforce but also the other medium like Facebook, Twitter, Instagram and other popular websites by inviting them to follow your page.
#7 Defining your goals
As with any marketing initiative, expressing your goals to the audience effectively helps in awareness of your brand and funding into your company. LinkedIn marketing goals involve generating leads, raising brand awareness, or most likely both. Once you know what you want to accomplish, it becomes easier to define your audience in a better way.
#8 Optimizing the company page search engine
Follow the same old technique i.e., optimizing the company page and prioritizing it to the top the page while searching. Inserting keywords, linking your company page and sharing relevant content helps in increasing potential customers. The main thing to be noted while following these steps is to incorporating the keywords what the customers are trying to type while searching your products.
#9 Publishing the engaging content at your company page
The focus here is to publish the content that your target audience finds interesting. Clicks, shares, and comments are all good indicators of engaging content. While it can be tempting to sell your audience on the benefits of your product or service, “sales” content doesn’t generally perform well on LinkedIn. Because people invest time on LinkedIn, a proven approach is to help your audience perform their jobs better, answer questions, and help address pain points.
#10 Share YouTube videos
Add links to YouTube videos in your posts. According to LinkedIn, followers who engaged with such posts take “twice as many amplification actions (likes, shares, and comments)” as they do with posts without videos.